Reactivid is built in Sault Ste. Marie, Ontario. We focus on practical creator and studio workflows that turn written ideas into structured, edit ready outputs you can trust inside real production pipelines.
Reactivid is led from Sault Ste. Marie, Ontario by a small team that blends product engineering, media tooling, and production execution so creators can move from script to structured, editor ready outputs with confidence.
CEO
Born and raised in Sault Ste. Marie, Ontario, Craig leads product direction across the Reactivid platform. With experience spanning full stack software, creator workflows, and AI assisted media tooling, he focuses on building practical systems that turn scripts into structured, editor ready assets teams can publish and maintain at scale.
CTO
Based in Sault Ste. Marie, Ontario, Bradley leads backend engineering and infrastructure for Reactivid. A mathematician, classically trained musician, and architecture minded systems builder, he focuses on reliability, observability, and clean pipeline design so media workloads remain predictable, debuggable, and resilient as the product grows.
Production Manager
From Sault Ste. Marie, Ontario, Stephan runs production operations and creator facing delivery across Reactivid and our partner Broken Duck Media. He is the bridge between creative execution and the technical roadmap, translating real world creator needs into clear requirements while keeping outputs production ready and on schedule.
Reactivid is built and shipped with a small, focused partner network. Ellwood Bristol owns and engineers the platform, Broken Duck Media drives creator-first production workflows, and Green Light Studio supports media execution and delivery.
Product owner and engineering studio
Ellwood Bristol owns Reactivid and runs the technical side of the platform. We design and operate the automation stack, integrations, and infrastructure that power the product, with a focus on reliability, observability, and structured media pipelines that teams can trust in production. Based in Sault Ste. Marie, Ontario, Canada.
Official creative partner
Broken Duck Media is the official creative partner for Reactivid. They help creators, studios, and brands turn scripted concepts into production-ready assets and repeatable workflows, bridging creative intent with the structure needed for fast, consistent output.
Production and studio partner
Green Light Studio is Reactivid’s marketing partner, supporting campaign planning, creative execution, and channel distribution across product and creator initiatives. Based in Chiang Mai, Thailand, they work closely with Broken Duck Media to translate launch priorities, brand direction, and creator storytelling into consistent marketing outputs across web, social, and paid campaigns.
Reactivid is built in close collaboration with partners, creators, and studios. Whether you are looking to work with us, build alongside us, or explore related teams, there are several paths forward.
